As the Digital & Creative Manager at Pacific Park, Soberanes is crucial in overseeing in-park assets, including signage, event design, menu, restaurant, and storefront design, alongside photography and videography projects. In this ongoing role, he leads a team of freelancers, steering diverse design projects, and recently shifted his focus to support the needs of SC Holdings following their acquisition of Pacific Park. His responsibilities now encompass team expansion, the creation of a Funhouse, the introduction of new games, and updates to rides. He also collaborated with Zan-Inc to develop and produce five new food units for Pacific Park’s Snackville, under the direction of SAGA’s Michelin Star Chef, the late James Kent, and SC Holdings. Soberanes made a significant impact in early 2023 with the "Goodbye, Sea Dragon" campaign, garnering recognition from major news outlets such as LA Times, KTLA, FOX LA, and more.
Simultaneously, he serves as a Creative Project Manager for the Los Angeles Philharmonic, where he recently managed creative assets and website production for the California Festival in collaboration with the San Francisco Symphony. In 2022, Soberanes managed the design, creative & website structure of the groundbreaking Hollywood Bowl NFTs, "The First 100 Years," marking a revolutionary step in the music and web3 scene. Soberanes continues to contribute to the LA Phil as the editor for their podcast, Upbeat! Live.
Soberanes’ career is marked by a range of impactful roles. In 2016 and 2017, he contributed to Kanye West's DONDA as an artistic researcher, where he helped develop stage designs, sourced denim materials, and curated a Northern California asset library. From 2017 to 2020, he applied his technical skills as a recording engineer at the San Francisco Conservatory of Music, recording over 500 classical concerts and masterclasses. His expertise then extended to the Walt Disney Family Museum, where he worked as an Audio Visual Designer, collaborating with Marina Villar Delgado to design new exhibitions and update existing ones, including COVID-conscious adjustments during the pandemic. In late 2023, he joined Adidas as a Media & Accessories Designer, where his work on the collaboration with SONY and Marvel for the Spider-Man 2 game showcased his proficiency in accessory design and brand narrative.
Outside of his professional roles, Soberanes engages in personal creative projects that further showcase his artistic vision. These include the ballet The Suffocation of Idols (2018), the album Mi Sangre, Su Sangre (created with Moya Gotham in 2018), and essays on art theory. He also works on a Western film set in the Mojave Desert, centered on the 1870s bandit Procopio.
Rooted in the grit of family lore and soaked in the unpolished hues of his cultural heritage, Soberseas persists as a relentless maverick in the artistic wilderness. Driven by the raw impulse to carve tales that reverberate through the underground, he gravitates towards projects that bear the marks of authenticity. Soberseas forges a distinctive link between the urban grime of Tijuana, the gritty echoes of Moreno Valley, and the dusty trails of his desert origins.